There’s more to successful marketing than sharing your product or service with an audience and hoping they bite. There’s more than just announcing the brand, posting a few blog articles and sending your sales representatives out to do cold calls. In fact, the goal behind marketing goes much deeper. The driving force responsible should be …
Ready or not, March is here! The month of March has officially arrived, and brings with it even more opportunities to promote your business. Whether you’re a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing. Between holidays, events and new …
In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about the most vital part of marketing, they’ll undoubtedly say the …
You’ve heard of marketing a brand, a business or even an image, but what about marketing yourself? In today’s professional world, employers are on the lookout for employees who know themselves so they can sell themselves—just like they would sell a product. The job market is a tough place to be, but with the right …
Spring is officially here, and it brings with it budding flowers, singing birds and, of course, the annual spring cleaning. It’s the time of year for us to shake off the dust of winter and embrace the upcoming warmth of summer. But spring cleaning doesn’t just apply to your house—it can also apply to companies. …
Imagine a world where nurturing leads into sales was wrapped up into one pretty, automated routine. The emails businesses send out to potential leads would always be relevant, the sales pipeline would have few leaks and conversion rates would increase. Does this sound too good to be true? Fortunately with drip email marketing, this ideal …
So, you’re in the job market. Or… maybe you’re not. Maybe you’re in the market of hiring those in the job market. Maybe you really just like to keep your business profile up-to-date. Whatever it is, you’re interested in learning more about cover letters. Cover letters may be the most complicated part of the job …
Happy May Day! May Day is celebrated as the first day of May, commemorating the start of springtime and soon-to-be summer. May is a beautiful month full of fresh flowers, cool, sunny weather and fun events. For small businesses and marketers, May is chock full of opportunities to share products and services with clients and …
As a marketer or small business owner, you know firsthand how many marketing opportunities the season of Spring brings with it. From St. Patrick’s Day, to Easter, all the way to graduation and wedding season, the months of Spring provide a variety of opportunities to connect with your target audience and share your valuable product …
Ardath Albee, CEO of Marketing Interactions, once said, “Social media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.” Social media is not simply about putting content out into the world, but rather about listening, engaging and …
