When it comes to managing, working with or marketing for a business, a professional image is everything. You want customers to see the brand and identify it with a company they can trust, rather than think of it as suspicious or even uncredible. One way to present the business brand in a positive light with …
On this day, we take time to remember and honor our nation’s military men and women, past and present. Memorial Day is a chance to commemorate our U.S. veterans and everything they have done for this nation. As a holiday, today is an opportunity for small businesses and marketers to reach out to potential customers …
Marketing covers tactics from print advertisements to online strategies, to massive campaigns. One tactic that is often overlooked, or even forgotten entirely, is word of mouth marketing. According to Nielsen, 92% of consumers trust recommendations from their friends or family more than any other form of marketing. The term “word of mouth marketing”—also referred to …
Father’s Day is just around the corner on Sunday, June 18th. On this day, we celebrate the men in our lives who have filled the role of “Dad” and have been strong, kind, loving and positive role models for their children. For small businesses and professional workers, this day is a huge opportunity to reach …
When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action? Calls to action (CTA) are exactly what they sound like—words or …
When it comes to marketing for your business, consumers like to feel valued, personally connected and trusting. One of the best techniques for this strategy are customer testimonials. Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find …
Happy Independence Day! The Fourth of July can be a huge asset for your business to bring in new revenue and clients who are looking for different ways to celebrate the holiday. This week, celebrate our nation’s founding by marketing your business and growing your sales. Here are a few ideas to get you started …
We’ve all been there: a meeting that seems to go on and on, with no end in sight. You sit and stare at the clock, wondering if someone is ever going to get to the point. Whether the meeting was for an organization, a business or club you’re involved in doesn’t matter—what matters is that …
Pepsi and Coca-Cola. Target and Walmart. Nike and Adidas. No matter what the company is, what it sells or how big it is, chances are there will be competition. Competition is the lifeblood of the business world. It keeps companies on their toes and constantly striving for innovation. If you’re in the world of business …
When it comes to sustaining a successful business, one component which is often overlooked, but incredibly valuable, is employee morale. As business author Patrick Lencioni said, “When leaders throughout an organization take an active, genuine interest in the people they manage, when they invest real time to understand employees at a fundamental level, they create …
