Pepsi and Coca-Cola. Target and Walmart. Nike and Adidas. No matter what the company is, what it sells or how big it is, chances are there will be competition. Competition is the lifeblood of the business world. It keeps companies on their toes and constantly striving for innovation. If you’re in the world of business …
When it comes to sustaining a successful business, one component which is often overlooked, but incredibly valuable, is employee morale. As business author Patrick Lencioni said, “When leaders throughout an organization take an active, genuine interest in the people they manage, when they invest real time to understand employees at a fundamental level, they create …
It’s that time of year again. The summer days are quickly coming to an end, and before we know it, students will be back in school, teachers will be in classes and parents will once again have a few hours a day without worrying where their kids are. As a small business marketer, it’s your …
An eye-catching logo gives your business an image and appeals to the target audience. It shows a visual representation of everything an organization stands for, enhancing potential customers’ first impressions, building loyalty among consumers and demonstrating a professional standard. Think of your logo as an ambassador to potential supporters. And while logos exist literally everywhere …
When it comes to marketing, staying current on the latest trends has a vital impact on successful lead generation. Whether it involves a new social media app, a trending topic or an online marketing campaign, a business grows when it stays up-to-date. Video marketing continues to grow exponentially for online in particular. There are more …
When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: flyers. A flyer that stands out from the crowd can cause your sales to either soar or droop. If you’re interested in creating an effective flyer that results in significant lead generation, …
Ready or not, March is here! The month of March has officially arrived, and brings with it even more opportunities to promote your business. Whether you’re a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing. Between holidays, events and new …
In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important) but more fulfillment. Employees want to know their work matters—they want to feel valued and like they’re making a difference. Your business can meet those expectations by creating and sustaining a …
